THE JOURNAL
Things you never knew about Rolex
Introduction: People always see the glossy exterior and powerful functions of Rolex, but never ponder why it is so powerful. Today we will take you behind the scenes to learn things you never knew about Rolex.
RolexExtensive team of gemstone experts
There is nothing more damaging than spending a fortune on fake gemstones. Rolex's quality and its rigorous standards for material sourcing are inseparable; this applies to metals as well as gemstones, such as diamonds, rubies, and emeralds. Rolex has a massive gemstone department with a strong team of experts. The responsibility of this department is to purchase, test, design, and set diamonds and other gemstones into specific Rolex watch models. One of the important duties of the gemstone experts is to ensure that the purchased gemstones are genuine. Rolex reports that among the diamonds tested over the years,2000out of ten thousand, only2were fake. It might seem that testing such a small proportion is hardly worthwhile. However, to ensure absolute quality, Rolex tests every batch of diamonds. This also demonstrates their commitment to the quality of the diamonds they select, as they choose onlyIF(flawless)clarity, with a colour grade ofDtoGcolour(the highest whiteness grade of diamonds)of diamonds.
Furthermore, beyond the authenticity of the gemstones, Rolex maintains exceptionally high standards for gemstone selection and setting. Every single diamond and gemstone used on a Rolex watch(regardless of size)is hand-selected and hand-set. Rolex employs traditional lapidaries to custom-cut gemstones for special models, following processes identical to those used by the world's finest high-jewellery manufacturers. It is astonishing that a volume manufacturer like Rolex can utilise craftsmanship of this calibre.l
Rolextakes one year to manufacture
Rolex previously ran an advertisement stating that it takes a full year to manufacture a Rolex watch. This sounds remarkable, but even today it remains true. Consider that Rolex manufactures approximately100ten thousand watches annually. We all know that Rolex designs evolve gradually, with models undergoing continuous refinement on a consistent foundation rather than complete revolutionary overhauls. This allows the manufacturing process to progress steadily towards better outcomes. They continually learn how to improve product quality through enhanced production processes and techniques. The evolution of diver's watch bezels from aluminium to ceramic is a prime example. From the initial production of the case to measuring the precision of the finished watch, the entire process spans a year. Of course, this timeframe is not absolute; if production of a specific model requires it, the process can be accelerated, but the inspection and quality control procedures remain extremely strict. For instance, the hour markers on a Rolex dial are applied and secured individually by hand, whereas most other brands rely on machines for this process. Not only are all Rolex markers fitted and fixed by hand, but each dial also undergoes drop testing from a height of20centimetres to ensure every marker is firmly attached and will not dislodge. This is a rigorous and time-consuming procedure, yet it is merely one of many steps in watchmaking, carried out by skilled artisans within the Rolex factory. The stated one-year timeframe represents an overall average.
Rolexalmost entirely in-house production
Today, the only primary components Rolex needs to source externally are synthetic sapphire crystals and watch hands. Rolex smelts its own gold and produces its own cases, bracelets, dials, bezels and movements, achieving unbelievable efficiency and quality. This is not simply because Rolex can afford the necessary equipment, but rather because the brand has developed powerful trade secrets regarding manufacturing processes and techniques. The intrinsic value within the Rolex factory lies in its tools and expertise, which no one else can replicate, even if they purchase identical equipment. Complete in-house manufacturing is what truly grants Rolex its independence.
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【NOOBfactory Rolex Submariner automatic mechanical watch 116610LN Black Submariner
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Price:(Please contact customer service for the latest prices)
Collection: Submariner Collection
Movement: ReplicaETA2836Movement, SwissETA2836Movement
Bracelet: Stainless steel bracelet
Crystal: Sapphire crystal glass
Diameter:40MM
Water resistance:100metres
After-sales:2-year free warranty,Lifetime technical support
Review:
◆As aNfactory classic work, the latestV7edition boasts exceptionally refined craftsmanship, with every exterior detail properly executed.
◆adopting a Rolex2836、3135movement, its durability and precision are difficult for other watches to rival,3135the movement is a very classic Rolex calibre with relatively high value retention.
◆equipped with a screw-down bezel crafted from robust ceramic, featuring exceptional corrosion resistance. the gear-shaped outer ring enhances grip. adopting the latest904Lstainless steel case and bracelet,40MMthe black dial is classic and composed.
◆changed from snake-eye hands to Mercedes hands,11each hour marker has a white luminescent coating, allowing the time to be clearly read through the transparent sapphire crystal.
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