Taste Beyond Luxury

  The word 'luxury' may be widely “ abused ” by some brands; in almost every industry, we can see this so-called “ luxury ”, and this is especially true in the watch industry. Some luxury brands will tirelessly tell you stories about their luxury timepieces. Some buyers also seem to agree with this, feeling that luxury is synonymous with taste. Although luxury watches can improve one's taste, in reality, they have become a necessity for some “ nouveau riche ”. They like to buy various luxury watches, not because they like them or for other reasons, but simply because they feel that luxury watches can reflect their status and make them look more “ high-end ”.

　　In fact, abroad, especially in Europe, people's choice of watches is not concerned with whether they are luxury brands; luxury does not necessarily represent taste. They also like replica watches designed and produced by some watch factories, which are like people—simple and appreciative of objects, low-key and not ostentatious. In many European literary works, one can see “ that watch has accompanied him for so many years ”, which is companionship, not just wearing, illustrating the subtle emotional bond between an individual and an object on paper.

　　“ Accompanied him for so many years ” is also the story of the great American writer Hemingway. Hemingway's life can be divided into three periods, one of which was spent in Cuba, or perhaps it could be said that the boiling and free Caribbean style of Cuba kept him there. Accompanying Hemingway's writing all day long, besides traditional Cuban cigars and rum, was a watch. This watch, which Hemingway loved throughout his life, was the Swiss Cuervo y Sobrinos watch born in Havana, Cuba. After days of tedious writing, the cigars burned down to white ash at his fingertips, and the residue of rum at the bottom of the glass dried into ink stains. We do not know how many times the hour hand of this watch turned before the century-old classic 'The Old Man and the Sea' was finally completed, but it recorded every passing minute of his life, accompanying him through countless days and nights of writing. Whenever Hemingway raised his wrist to check the time, looking at it, or gazing at it like lovers looking at each other, this is the meaning of companionship.

　　A satisfying watch is not about luxury taste; its significance lies in its refinement and warmth: a reputation that is not ostentatious, and quality that is unpretentious. The N factory happens to make just such watches.