Longines Master Collection multi-function men's mechanical watch

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A product faithful to Longines' tradition and elegance

Exceptional value Longines dual-subdial mechanical timepiece

Product specifications

Staff Review

Senior shopping guide - Xiaoya:

When recommending watches to customers, I have always primarily suggested Longines pieces for enthusiasts under 30 years of age, as this brand is particularly well suited to young and middle-aged individuals, and this model is one of my top recommendations.

Men's watches from the Master Collection have consistently maintained a minimalist and refined style; featuring a month display at the 3 o'clock position, a date display at the 6 o'clock position, and a day display at the 9 o'clock position, bringing together multiple functions. It has a well-proportioned 38MM dial, making it suitable for various wrist sizes. It looks exceptional when worn and is a truly fine timepiece.

The hands of this model are displayed in blue, which looks extremely beautiful against the white dial. Paired with a high-quality genuine calfskin strap, it is flexible, skin-friendly, and comfortable to wear. Has it caught your eye?

Brand Perspective

As one of the first Swiss brands to enter the Chinese market, it has always held the throne of the mid-range market. I analyse the reasons as follows: 1, extremely high public recognition; 2, moderate pricing (what do you think?); 3, convenient to purchase across the country, with counters in almost all third-tier cities and above. The La Grande Classique, Presence, and Flagship collections have almost become synonymous with Swiss luxury watches among mainland civil servants. The ultra-thin gold Longines watches worn by many officials are often mistaken for top-tier brands like Vacheron Constantin. In recent years, the movement craftsmanship of authorised counter stock (genuine) has often been criticised, mocked by watch enthusiasts as being beautiful only on the outside, but due to its elegant and aristocratic design, it remains highly favoured by consumers who focus on outward image.

In terms of brand tiering, Longines belongs to the second class, second grade, with extremely strong brand influence and appeal in the domestic market. Personally, Longines was also the very first watch brand I came to know.

If you are looking to buy an entry-level watch, you can consider this brand; most people will believe in your purchasing power. Putting aside price and craftsmanship, most people still recognise Longines. Compared to spending on other jewellery or tourbillon luxury watches, Longines is at a price point that ordinary Chinese people can accept. Although I currently wear aPanerai, it does not affect my impression of Longines in the slightest. If I have the opportunity in the future, I will acquire a Longines watch.

Genuine Product Knowledge (What you need to know to talk like a connoisseur)

Founded: 1832; Number of employees: approximately 560 worldwide; Annual production: very large. Judging from past public performance and watchmaking technology, this watch with the winged hourglass logo has mainly served as the official timekeeper for many Olympic Games and major sporting events (luxury brands, on the contrary, rarely participate in these,OmegaandRolexalso frequently appear in sports events. ThoseChopardand other jewellery brands sponsor the Cannes Film Festival. In short, different brands have different connotations.).

In addition to elegant ladies' watches (represented by Lin Chi-ling) and fashionable sports watches (represented by Aaron Kwok), re-creating classic models from Longines' history is also a major feature of this company.

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• Visit an authorised boutique in person to compare the differences between the genuine and the replica, haha

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• Aaron Kwok, currently Asia's most popular all-round artist, has been an ambassador for Longines' values since 2005.

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• The highly talented women's tennis legend Stefanie Graf shares the same elegance and generosity of spirit as Longines, and remains dedicated to her "Children for Tomorrow" charity foundation.

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• Combining the qualities of a top model and a famous actress, the beautiful Lin Chi-ling has served as a Longines Ambassador of Elegance with her captivating charm and fresh style since 2005.

Product Details— Our staff have personally highlighted the product details to help you see them with absolute clarity

Product Gallery There may be chromatic aberration due to shooting angles; we will try our best to shoot as close to the original colours as possible.

Longines Master Collection Multifunction Automatic Mechanical Men's Watch

Dial, month display at the 3 o'clock position, date display at the 6 o'clock position, day of the week display at the 9 o'clock position

Crystal, sapphire crystal glass, grade nine hardness, scratch-resistant

Full stainless steel polished case, tarnish-resistant

Crown and pushers, multi-function adjustment pushers

Real close-up photo of the back of the calfskin strap engraved with the Longines logo

Movement: automatic mechanical movement, precise timekeeping