Longines Annual Horse Racing Finale: A Classic Timepiece Tribute to Equestrian Passion

　　On 2016 12 11,Longines watchThe Longines International Races reached their annual finale at Sha Tin Racecourse, witnessed by numerous horse racing enthusiasts. For the fifth consecutive year, Longines served as the title partner, official timekeeper, and official watch of the event. At the welcome gala held on 12 9, Longines, in partnership with the International Federation of Horseracing Authorities, presented the third Longines World’s Best Jockey Award. Marking this occasion, Longines proudly showcased the Master Collection and the Equestrian Collection, celebrating the brand's equestrian heritage spanning over a century.

　　The annual horse racing finale begins

　　Continuing the year-long equestrian fervour, Longines presented the Longines Hong Kong International Races—renowned as the 'Turf World Championships'—alongside its prelude, the Longines International Jockeys' Championship, to kick off the annual racing finale. Longines served as the title partner, official timekeeper, and official watch for these two events for the fifth consecutive year.

　　On 11/12, the Longines Hong Kong International Races kicked off at the Sha Tin Racecourse in Hong Kong, with four international Group One races held in succession, and attendance reaching a new high. Singaporean jockey Joao Moreira rode the horse Satono Crown to win the Longines Hong Kong Vase, while jockey Zac Purton rode Aerovelocity and Beauty Only to claim the titles of the Longines Hong Kong Sprint and Longines Hong Kong Mile respectively, becoming the biggest winner of the day. British jockey Ryan Moore rode the horse Maurice to victory in the Longines Hong Kong Cup. As the title partner, official timekeeper, and designated watch of the event, Longines awarded a Longines elegant timepiece to all winning owners, trainers, and jockeys. Previously, the Longines International Jockeys' Championship, which serves as the curtain-raiser for this event, was held on 7/12 at the Happy Valley Racecourse in Hong Kong, where Australian jockey Hugh Bowman took the top spot with a total score of 18 points and was awarded a Longines elegant timepiece.

　　Longines awards the World's Best Jockey; Eddie Peng's new advertising campaign unveiled

　　On 9/12, Longines, in partnership with the International Federation of Horseracing Authorities, proudly presented the Longines Hong Kong International Races Welcome Gala Dinner and awarded the third Longines World's Best Jockey Award to pay tribute to the extraordinary achievements of jockeys. This award refers to the top 100 international Group One races selected by the Longines World's Best Racehorse Rankings Committee and selects the best jockey of the year based on race points. Ultimately, British jockey Ryan Moore won the third Longines World's Best Jockey Award for his consistently outstanding performance and was presented with a Longines elegant timepiece.

　　At the same time, during the Longines Hong Kong International Races welcome gala, Longines unveiled a new advertising campaign featuring brand ambassador Eddie Peng. In the film, Peng appears at the races in a dark blue suit, wearing a classic Master Collection timepiece, exuding the demeanour of a mature gentleman in every gesture.

　　The Longines Hong Kong International Races not only featured intense competition but also showcased a vibrant display of style trackside. Upholding the brand's tradition of 'Elegance is an Attitude', Longines carefully captured every fashionable moment on the course. On the day of the race, 12 11, Longines presented the 'Longines Prize for Elegance' to a stylish lady in attendance, gifting her an exquisite timepiece to celebrate the seamless fusion of equestrian sport and elegant style.

　　The Master Collection highlights enduring charm, while the Equestrian Collection interprets a new style of elegance

　　Marking this occasion, Longines specially presented the Master Collection and the Equestrian Collection, celebrating a century-long bond with equestrian sports.Longines Master Collection watchesAs the official watch of the event, it displays the mysterious lunar phases on the dial, perfectly complementing the elegant charm of equestrian sports. This timepiece is also equipped with a precise chronograph function, evoking the precise movements and outstanding performance of horse and rider on the track with every tick of the second hand.

　　In addition, at the race and the gala, Longines also presented new models from the Equestrian Collection. Inspired by the harness of the Franches-Montagnes horse—a breed unique to Switzerland—and the rectangular buckles on horse bridles, this watch continues the elegant tradition of Longines while embodying the brand's extraordinary passion for equestrian sports, making it a stylish choice for the modern woman.

　　The connection between Longines and equestrian sports dates back to 1878, when the brand produced a chronograph that would go down in history. This stopwatch was engraved with a jockey and his mount, and it was already popular among jockeys and horse racing enthusiasts by 1881. Today, Longines has become the official partner of the International Federation of Horseracing Authorities and the International Federation for Equestrian Sports, and is widely involved in flat racing, show jumping, and endurance competitions.

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