2016 Annual "Longines World's Best Rider" Testifies to the Strength of the Swiss Fine Watchmaking Brand

　　Horses were domesticated 4000 years ago, becoming human companions and friends ever since. More often than not, they silently work and fight for humankind. Among the myriad animals in the world, the horse is one of those that closely matches human stature and can stand "side by side" to "converse". Furthermore, thanks to its intelligence and exceptional memory, the horse is one of humanity's closest friends. Sometimes when we look at a horse, its gaze, its graceful and powerful physique clearly resemble a handsome human man! Horses shed tears and weep; sometimes, when we gaze long and hard into a horse's eyes, we seem to be reading time and recalling history, confronting a wise elder. In short, the horse is one of the most charming and handsome animals.

　　AllSwiss luxury watchesbrands, Longines is the one that supports and invests the most in equestrianism and horse racing. It sponsors various events and related activities globally. In recent years, particularly through its strong sponsorship of equestrian and horse racing events held in major cities such as Shanghai, Beijing, Chengdu, and Hong Kong (with countless other races worldwide), it has directly promoted the development and popularisation of elegant equestrian and horse racing sports in China. In fact, China's horse culture and horsemanship have a long history spanning several millennia. However, over the past century or two, they have nearly stagnated and disappeared.

　　To this end, Longines has also specially launched the Equestrian-element-rich "Master" collection of watches.

　　Longines Conquest Classic Men's Mechanical Watch L2.785.8.76.3

　　Watch Collection: Conquest Classic Collection

　　Movement Type: automatic mechanical

　　Gender: Men's

　　Case material: Rose gold-plated

　　Strap Material: Calfskin strap

　　Case diameter: 40 mm

　　Watch Price: $238.51 USD

　　In fact, Longines first manufactured chronographs for sports events and horse races as early as 1878, and became the primary timing tool for numerous events over the subsequent half-century, standing out as a leader among all watch brands in timing pocket watches and wristwatches. Longines has been the official partner of the International Federation of Horseracing Authorities (IFHA) for many consecutive years.

　　On the evening of 2016 12 9, the International Federation of Horseracing Authorities, the Hong Kong Jockey Club and the SwissLongines watches, at the Hong Kong Convention and Exhibition Centre, jointly held the grand 2016 annual "Longines World 's Best Jockey" award ceremony. The famous jockey Ryan Moore from the UK won the "Longines World Best Jockey" title for the second time. This award ceremony can be described as the largest event related to luxury watch brands held in the Asian region in the past year, with more than 800 guests present. Celebrities gathered, and the scene was grand.

　　A grand award ceremony witnesses the strength of a household-name Swiss luxury watch brand, as well as the increasingly widespread and influential popularity of equestrian sports and horse racing.

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