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THE JOURNAL

The craft of replica watches

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From the end of the 20 70s, the Japanese achieved breakthrough success in the development of electronic technology and the control of production costs. Initially, the Swiss watch industry believed that traditional watches were a form of cultural consumption and should not be overly influenced by the market, so they ignored it. However, a few years later, Japan finally moved ahead of Switzerland. At this time, traditional small replica watch companies in Switzerland faced immense market pressure and closed down one after another.
  From the end of the 20 70s, the Japanese achieved breakthrough success in the development of electronic technology and the control of production costs. Initially, the Swiss watch industry believed that traditional watches were a form of cultural consumption and should not be overly influenced by the market, so they ignored it. However, a few years later, Japan finally moved ahead of Switzerland. At this time, traditional SwissReplica watchessmall companies faced immense market pressure and closed down one after another, and the Swiss watch industry suddenly fell into a trough.
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  Some replica watch companies preferred to close down rather than be bought out or merged, while others managed to survive to this day through hardship.Replica watches(Antlma) is one of them. As early as 1919, Charles • Antlma founded a replica watch company in the replica watch hub of Bienne. The company earned the respect of its peers with its brilliant achievements in its early years. In the 20s, it customised a batch of gold watches for Puyi in the Forbidden City; in 1931, it specifically designed a dual-time replica watch for the famous Zeppelin airship's transoceanic voyage; in 1947, it developed its own unique chronograph that could temporarily stop the seconds hand without interrupting the timing. After 1953, the company shifted its production focus to the field of high-end jewellery watches, becoming a treasure in the eyes of enthusiastic collectors and connoisseurs.

  The replica watch is a new force in the high-end watch industry; its success marks the fact that family-owned watch enterprises still have opportunities for survival and development in the modern environment. Within the company, master watchmaker André himself serves as chairman and general manager, handling design, production, and operations. His wife, Monica, is the vice-chairwoman in charge of finance; their daughter, Christine, is the manager responsible for production and brand customisation; and their son, Cedric, is the marketing and sales manager. This thorough family management structure was once the main form of operation when the early replica watch industry was formed, and now it possesses a flexibility and personality that large enterprises cannot compare with or understand.

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